ITap lecture 3

Tone of voice, is, simply put what your piece ‘feels’ like, is it made to convey, anger or light spirited-ness, is it happy or sad? The tone of a piece of work is probably the most important thing abut it. Its basically the core meaning of what you want to communicate in the image. You can affect the tone of voice in a piece in a great many ways, using different colours, textures, boldness of font anything like that. If, for example you wanted to make something that seemed really angry and unpleasant would might use a lot of bright reds and dark black, if you want something to seem professional and formal navy blue would be a good choice of colour to use. The tone of voice of a design can also be shown through the shape and layout, a triangle for example is more threatening and unfriendly, with its pointed edges than a circle. A way some people create a more expressive mood in there works is by making them with the intended mind set. If your calm and relaxed, making a clam image would come more naturally than making a chaotic or angry one. This is one of the reasons that putting forethought into a piece of work will help the out come because you can amp your self up before making the final.

Legibility, is important, even if you want to make something illegible, having a firm understanding in what is easy to see and why its easy to see is invaluable. Having a good ground work in what makes an image clear and what doesn't makes your own work much more direct and to the point. If you want to create something that carries a meaning and weight to it know how to get the attention of the observer and directing them to such point is very important. When dealing with text this is crucial. If something looks daunting or hard to see clearly then people aren't going to look at it. Another thing one has to keep in mind if dose the image maintain its legibly in different situations? Some one might be able to see your poster in the broad day light, but can they see it ant night with only street light? Obviously trying to account for things such as this is important but there are limits to, designs to brightly colored or garish and over the top text will end up being less successful than a moderately designed image. Finding the balance between the to is key.