RESEARCH IS IMPORTANT! The way we as humans make something new and different is to get a thought or concept that has never previously been thought of or explored fully in the past. This is called getting inspiration. The idea of getting inspired to do something comes from a very simple place, what have is scene thats cool, different and I really like? From there u can take that put your own spin on it and make it your own. Inspiration comes from looking at lots of different pieces of work, analyzing them to see why there successful or unsuccessful and taking that knowledge forward into your own work, inspiration comes from research. The more research the better, the more examples of work that you have scene and have bobbing around in your head the more you can take prompts from. The ideas you get from research can be taken farer buy experimenting with them, use unusual materials, in unusual ways to get an unusual effect, it might not work out, but then again it might, if the latter take that funny material combination and put it into another piece of work and see how it looks there, trying new and unusual things is a great way to create an unusual piece of art and something fresh and exiting.
Different people like different things. When you produce a piece of work keep in mind the people it was intended for. The more you know about what the people you want to appeal to the better. Understand an audience helps a lot in making something that has meaning to it, something that has an impact. Given knowledge about a group can help to greatly focus the intend of the piece of work, you can make the image more personal and say more things. An example of such would be the image of a dragon, it might remind some of there child hood and animated films, whilst others might view it as a more recent icon of a popular game, a big demonic dragon might scare a child, whilst and older kid might find it cool. As illustrators, designers and artists know the people who are going to look at your work and get some meaning out of it is one of the most important things we can do. If you talk about rocket physics to a english teacher most of the concepts will be lost, its the same with images. A picture is worth a thousand words so you stand to lose a lot.
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