ITap lecture 3

Tone of voice, is, simply put what your piece ‘feels’ like, is it made to convey, anger or light spirited-ness, is it happy or sad? The tone of a piece of work is probably the most important thing abut it. Its basically the core meaning of what you want to communicate in the image. You can affect the tone of voice in a piece in a great many ways, using different colours, textures, boldness of font anything like that. If, for example you wanted to make something that seemed really angry and unpleasant would might use a lot of bright reds and dark black, if you want something to seem professional and formal navy blue would be a good choice of colour to use. The tone of voice of a design can also be shown through the shape and layout, a triangle for example is more threatening and unfriendly, with its pointed edges than a circle. A way some people create a more expressive mood in there works is by making them with the intended mind set. If your calm and relaxed, making a clam image would come more naturally than making a chaotic or angry one. This is one of the reasons that putting forethought into a piece of work will help the out come because you can amp your self up before making the final.

Legibility, is important, even if you want to make something illegible, having a firm understanding in what is easy to see and why its easy to see is invaluable. Having a good ground work in what makes an image clear and what doesn't makes your own work much more direct and to the point. If you want to create something that carries a meaning and weight to it know how to get the attention of the observer and directing them to such point is very important. When dealing with text this is crucial. If something looks daunting or hard to see clearly then people aren't going to look at it. Another thing one has to keep in mind if dose the image maintain its legibly in different situations? Some one might be able to see your poster in the broad day light, but can they see it ant night with only street light? Obviously trying to account for things such as this is important but there are limits to, designs to brightly colored or garish and over the top text will end up being less successful than a moderately designed image. Finding the balance between the to is key.

iTap lecture 2

RESEARCH IS IMPORTANT! The way we as humans make something new and different is to get a thought or concept that has never previously been thought of or explored fully in the past. This is called getting inspiration. The idea of getting inspired to do something comes from a very simple place, what have is scene thats cool, different and I really like? From there u can take that put your own spin on it and make it your own. Inspiration comes from looking at lots of different pieces of work, analyzing them to see why there successful or unsuccessful and taking that knowledge forward into your own work, inspiration comes from research. The more research the better, the more examples of work that you have scene and have bobbing around in your head the more you can take prompts from. The ideas you get from research can be taken farer buy experimenting with them, use unusual materials, in unusual ways to get an unusual effect, it might not work out, but then again it might, if the latter take that funny material combination and put it into another piece of work and see how it looks there, trying new and unusual things is a great way to create an unusual piece of art and something fresh and exiting.

Different people like different things. When you produce a piece of work keep in mind the people it was intended for. The more you know about what the people you want to appeal to the better. Understand an audience helps a lot in making something that has meaning to it, something that has an impact. Given knowledge about a group can help to greatly focus the intend of the piece of work, you can make the image more personal and say more things. An example of such would be the image of a dragon, it might remind some of there child hood and animated films, whilst others might view it as a more recent icon of a popular game, a big demonic dragon might scare a child, whilst and older kid might find it cool. As illustrators, designers and artists know the people who are going to look at your work and get some meaning out of it is one of the most important things we can do. If you talk about rocket physics to a english teacher most of the concepts will be lost, its the same with images. A picture is worth a thousand words so you stand to lose a lot.

iTap lecture 1

Not all ideas are original by any means, in fact todays most ideas for new and interesting concepts have there roots in an older and sometimes very similar piece of art. This is the principle of connectivity. Not every one can come up with new and fresh ideas all the time, so the look at predecessors works in order to gain some inspiration, which then in turn affect the final work they produce. But if all works of art are just revisions of older works, can they be called original in there concept? How can there be contemporary pieces of work if its got aspects of someone else's in it? The way art and for that matter many other things humans do progress is by look at what has gone before, what’s worked and what hasn't, and making something using that knowledge. Ideas will change with time as one person revisions something, another after them will revision what they made, so on and so forth. Once in a while someone comes along and smashes this to pieces and creates something completely odd and different, but never with out looking at what has or hasn't been done in the past, people who create such works set of trends that ripple through the art word and there new and fresh idea influences other peoples work. This is a good thing as it slowly helps the art word change and consistently focus on fresh new ideas.

Gaining inspiration from an others work is far from plagiarizing and is in effect the essence of creating new ideas and interesting images. Some people however will plagiarize work and make a practical carbon copy of it, but where is the line drawn? Well different people have different views on what is and is not plagiarizing, so it can be very difficult to find a solid line of this is the same as this and so on. But if almost all art works are copies of each other where did it all start? Well people have imaginations, and thus can visualize a great number of things, but there thoughts will al ways revolve around what is important to them, the events in there life and what they have been taught. So natural early forms of image making where based on just that what people could see in front of them, using materials that best matched such things. Some of the early paintings based of something one could not see where of religious figures, drawing angles and heaven so on, this again was inspired by what they knew and had been around. This hasn't changed thru out the years of human history our ideas will always be influenced and inspired on what has happened to us and what has already been done.